Impact Edge
Objective
To design a illustration for a small business that accurately represents their
brand and appeals to their target audience.
Webflow is the Berlin-based Series A startup on its way to becoming the
leading finance platform for SMEs, freelancers, and self-employed persons.
What we've done
Strategic Discovery
Web application redesign & optimization
Mobile application redesign & optimization
Landing page redesign & optimization
Component-based UI-kit
Product Design Sprints to explore new functionality
Creative Process
Research: I conducted research on the business's values, competitors, and
target audience to gain a better understanding of their brand and industry.Sketching: Using the insights from my research, I sketched several logo
concepts to explore different design directions.Digital Design: After reviewing the sketches with the client, I created
several digital designs using Adobe Illustrator.Refinement: I refined the chosen design based on the client's feedback
and made small adjustments to ensure it was the best representation of
their brand.Finalization: I delivered the final logo design in various file formats to
ensure that it was suitable for both digital and print use.
Results
The new logo accurately represented the brand's values and appealed to
their target audience. The business reported increased website traffic and
social media engagement, and the logo was featured in several local
publications.
Conclusion
Through careful research and a collaborative design process, I was able to
create a unique and effective logo design that met the client's objectives
and helped them to achieve their business goals.
